Your AI Store Manager

Your Vitamin C Serum sells for $48 with an actual cost of $8.40. After shipping ($5.20), payment fees ($1.69), and average discounts on this product ($4.80), its true contribution margin is $27.91 per unit (58%). That's your most profitable SKU. But your Deluxe Gift Set costs $34 to produce, sells for $45, and ships for $8.90. After discounts, you lose $7.80 on every sale. You've sold 43 this month — that's $335 in losses. Consider discontinuing it or repricing to $59+.

47% of your orders used a discount code this month, up from 31% three months ago — your discount dependency is accelerating. At 523 orders, you're giving away $8,002/month. Worse: 34 of the 89 WELCOME15 uses were from returning customers who already bought before. That single code costs $4,335/month in unnecessary discounts. Make it single-use per customer and you'll save $52K/year.

Your overall repeat rate is 28%, but that hides a problem. Customers acquired in September repeat at 38%. December customers repeat at just 12% — holiday buyers who never return. Also: customers whose first purchase was a serum repeat at 47% vs. 24% for accessories. Your acquisition funnel should lead with serums, not accessories — even if accessories have higher first-order AOV. And your re-engagement email fires at day 30, but 68% of repeat buyers purchase within 21 days. Move it to day 14.

Your Vitamin C Serum has 12 units left — at 198 units/month velocity, that's only 1.8 days of supply. It's your highest-margin product (58%) generating $9,504/month. Reorder immediately. Meanwhile, your Body Lotion Set has 340 units sitting in inventory — 567 days of supply at current velocity. That's $11,560 in capital trapped in a 12% margin product. Consider liquidating 200 units at a bundle discount to free up cash for more serum stock.

You had 1,847 abandoned checkouts vs. 523 completed orders — a 77.9% abandonment rate (above the 70% average). Average abandoned cart: $92.40. That's $170,664 left on the table. 22% of abandoned carts were $75-$99 — just under your $100 free shipping threshold. Lower it to $75 and recover an estimated 82 orders/month ($7,577). Also: you don't offer Apple Pay or Google Pay, which account for 16% of industry checkouts.

Your Shopify DTC channel sells Vitamin C Serum at $48 (58% margin). Your Odoo wholesale channel sells the same product at $32 (34% margin) but in 12x the volume. Combined velocity is 1,398 units/month across both channels. Your Shopify dashboard shows 12 days of supply, but factoring in Odoo orders too, you actually have 7 days. Reorder today or you'll stock out on both channels.